It's Movember!
Canadians from coast-to-coast will be seeing more moustaches walking the streets as Movember kicks-off its 13th annual campaign across Canada.
The month-long fundraiser helps raise money and awareness for men’s mental and physical health.
The charitable movement challenges people to grow a mustache and raise money for prostate cancer awareness.
However, a razor company is encouraging women to participate too and wants to challenge what it calls outdated beauty standards.
It is reminding people that women can grow 'staches, too.
In a video promoting Billie's new initiative, the brand draws attention to the fact that many women go through a lot to hide their upper-lip hair, including waxing, plucking, shaving, and laser hair removal.
For more information on the “Movember” campaign, please click here.
