One of the most important things a company can do for their growth is increase their brand awareness. The more people recognize and identify with your brand, the better your company will naturally grow and improve. In a crowded marketplace, however, sometimes even the best products can’t speak entirely for themselves. Luckily, it isn’t difficult to improve your brand with these: the easiest ways to increase brand awareness.
Unify Your Brand
The first step is creating an identity people will see and recognize as your brand and company. There are many aspects to creating this identity, such as taglines and simple images you can put on all your products. Partner with creative professionals to devise the most concise tags and most striking visuals possible. This can even help when creating labels and signs for your company, such as these 6 tips for using labels for branding.
Native Advertising
One of the easiest ways to increase brand awareness once you develop an identity is with native advertising. Native advertising is a sometimes controversial but often effective marketing approach in which paid promotional material appears alongside a publication’s own content. Native advertising often takes the form of articles that only subtly disclose their status as paid advertising. Think of it as marketing camouflage. This tactic is great for smaller companies as you raise your authority and trust by linking up with bigger companies and audiences who have trust in those companies.
Paid Ads
Outside of native advertising, paid ads are one of the best methods of increasing the visibility of your brand. These ads can put you at the top of google searches and other important sites that see huge traffic, giving you access to the widest audiences. Although this can be a bit expensive, the investment is well worth it as you increase your traffic and brand recognition. After all, when it comes to search engines, if you’re not on page one, you’re not anywhere.
Partnering
Social media influencers are more than just a passing trend. These personalities can reach millions of people across numerous platforms. The superstars of YouTube, Instagram, and TikTok have proven that sponsored content, or #sponcon, effectively increases brand awareness. Partnering with an influencer whom you feel matches your brand can expose your company to thousands of potential customers and increase your sales. Additionally, a good partnership with an influencer will connect your company to their image, giving you continuous advertisements as long as that influencer remains—well, influential.
These methods of increasing your brand awareness are very simple and only require some minor investments, but they’ll greatly increase your presence and potential customers. As long as you develop your brand and identity, you can use these methods for growth in your company.
Image Credit: FILE #: 217620866 By photoguns “Amber glass cosmetic bottles set with towel and eucalyptus leaves on beige background. Beauty products packaging mockups with blank white labels. Skin care concept.”